Crisis Communication
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Vocabulário
- संकटcrisis
- आपातकालीनemergency
- प्रवक्ताspokesperson
- पारदर्शिताtransparency
- जवाबदेहीaccountability
- क्षति नियंत्रणdamage control
- प्रेस विज्ञप्तिpress release
- जनसंपर्कpublic relations
Crisis Communication in Hindi
Effective crisis communication in Hindi requires a balance of urgency, empathy, and authority. At the C1 level, you must navigate formal registers, convey reassurance, and maintain credibility under pressure.
Key structures for crisis response:
- Acknowledging the situation: Use हम इस स्थिति से अवगत हैं (ham is sthiti se avgat haiṅ — We are aware of this situation). Avoid downplaying with कोई बड़ी बात नहीं (koī baṛī bāt nahīṅ — it's nothing major).
- Expressing empathy: हम प्रभावित लोगों के प्रति संवेदनशील हैं (ham prabhāvit logoṅ ke prati samvedanshīl haiṅ — We are sensitive toward the affected people)
- Committing to action: हम तुरंत कदम उठा रहे हैं (ham turant kadam uṭhā rahe haiṅ — We are taking immediate steps)
Passive constructions for distancing:
इस मामले की जाँच की जा रही है (is māmle kī jāṅch kī jā rahī hai — This matter is being investigated)
This avoids naming who is responsible, a common crisis strategy.
Formal reassurance patterns:
- स्थिति नियंत्रण में है (sthiti niyantran meṅ hai — The situation is under control)
- हम पूरी पारदर्शिता बनाए रखेंगे (ham pūrī pārdarshistā banāe rakheṅge — We will maintain full transparency)
- जवाबदेही सुनिश्चित की जाएगी (javābdehī sunishchit kī jāegī — Accountability will be ensured)
Expressões
- हम इस स्थिति से अवगत हैंWe are aware of this situation
- हम तुरंत कदम उठा रहे हैंWe are taking immediate steps
- स्थिति नियंत्रण में हैThe situation is under control
- हम आपको अपडेट करते रहेंगेWe will keep you updated
- हमें इसका गहरा खेद हैWe deeply regret this
Erros frequentes
हमें कोई परवाह नहीं हैहम इस मामले को गंभीरता से ले रहे हैंकोई परवाह नहीं (we don't care) sounds dismissive; use गंभीरता से लेना (take seriously) in crisis contexts
यह हमारी गलती नहीं हैहम इस स्थिति की जाँच कर रहे हैंDeflecting blame directly is poor crisis communication; focus on the investigation instead
कुछ नहीं हुआ हैहम स्थिति पर नज़र रख रहे हैंDenying the crisis (nothing happened) destroys credibility; acknowledge and monitor instead
Quiz rápido
Pergunta 1 de 5
Como se diz «public relations» em hindi?
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