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🇮🇳 hindi · C1 · Expert Professional Communication

Crisis Communication

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Vocabulário

  • संकटcrisis
  • आपातकालीनemergency
  • प्रवक्ताspokesperson
  • पारदर्शिताtransparency
  • जवाबदेहीaccountability
  • क्षति नियंत्रणdamage control
  • प्रेस विज्ञप्तिpress release
  • जनसंपर्कpublic relations

Crisis Communication in Hindi

Effective crisis communication in Hindi requires a balance of urgency, empathy, and authority. At the C1 level, you must navigate formal registers, convey reassurance, and maintain credibility under pressure.

Key structures for crisis response:

  • Acknowledging the situation: Use हम इस स्थिति से अवगत हैं (ham is sthiti se avgat haiṅ — We are aware of this situation). Avoid downplaying with कोई बड़ी बात नहीं (koī baṛī bāt nahīṅ — it's nothing major).
  • Expressing empathy: हम प्रभावित लोगों के प्रति संवेदनशील हैं (ham prabhāvit logoṅ ke prati samvedanshīl haiṅ — We are sensitive toward the affected people)
  • Committing to action: हम तुरंत कदम उठा रहे हैं (ham turant kadam uṭhā rahe haiṅ — We are taking immediate steps)

Passive constructions for distancing:

इस मामले की जाँच की जा रही है (is māmle kī jāṅch kī jā rahī hai — This matter is being investigated)

This avoids naming who is responsible, a common crisis strategy.

Formal reassurance patterns:

  • स्थिति नियंत्रण में है (sthiti niyantran meṅ hai — The situation is under control)
  • हम पूरी पारदर्शिता बनाए रखेंगे (ham pūrī pārdarshistā banāe rakheṅge — We will maintain full transparency)
  • जवाबदेही सुनिश्चित की जाएगी (javābdehī sunishchit kī jāegī — Accountability will be ensured)

Expressões

  • हम इस स्थिति से अवगत हैंWe are aware of this situation
  • हम तुरंत कदम उठा रहे हैंWe are taking immediate steps
  • स्थिति नियंत्रण में हैThe situation is under control
  • हम आपको अपडेट करते रहेंगेWe will keep you updated
  • हमें इसका गहरा खेद हैWe deeply regret this

Erros frequentes

  • हमें कोई परवाह नहीं है
    हम इस मामले को गंभीरता से ले रहे हैं

    कोई परवाह नहीं (we don't care) sounds dismissive; use गंभीरता से लेना (take seriously) in crisis contexts

  • यह हमारी गलती नहीं है
    हम इस स्थिति की जाँच कर रहे हैं

    Deflecting blame directly is poor crisis communication; focus on the investigation instead

  • कुछ नहीं हुआ है
    हम स्थिति पर नज़र रख रहे हैं

    Denying the crisis (nothing happened) destroys credibility; acknowledge and monitor instead

Quiz rápido

Pergunta 1 de 5

Como se diz «public relations» em hindi?

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