Crisis Communication
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어휘
- संकटcrisis
- आपातकालीनemergency
- प्रवक्ताspokesperson
- पारदर्शिताtransparency
- जवाबदेहीaccountability
- क्षति नियंत्रणdamage control
- प्रेस विज्ञप्तिpress release
- जनसंपर्कpublic relations
Crisis Communication in Hindi
Effective crisis communication in Hindi requires a balance of urgency, empathy, and authority. At the C1 level, you must navigate formal registers, convey reassurance, and maintain credibility under pressure.
Key structures for crisis response:
- Acknowledging the situation: Use हम इस स्थिति से अवगत हैं (ham is sthiti se avgat haiṅ — We are aware of this situation). Avoid downplaying with कोई बड़ी बात नहीं (koī baṛī bāt nahīṅ — it's nothing major).
- Expressing empathy: हम प्रभावित लोगों के प्रति संवेदनशील हैं (ham prabhāvit logoṅ ke prati samvedanshīl haiṅ — We are sensitive toward the affected people)
- Committing to action: हम तुरंत कदम उठा रहे हैं (ham turant kadam uṭhā rahe haiṅ — We are taking immediate steps)
Passive constructions for distancing:
इस मामले की जाँच की जा रही है (is māmle kī jāṅch kī jā rahī hai — This matter is being investigated)
This avoids naming who is responsible, a common crisis strategy.
Formal reassurance patterns:
- स्थिति नियंत्रण में है (sthiti niyantran meṅ hai — The situation is under control)
- हम पूरी पारदर्शिता बनाए रखेंगे (ham pūrī pārdarshistā banāe rakheṅge — We will maintain full transparency)
- जवाबदेही सुनिश्चित की जाएगी (javābdehī sunishchit kī jāegī — Accountability will be ensured)
표현
- हम इस स्थिति से अवगत हैंWe are aware of this situation
- हम तुरंत कदम उठा रहे हैंWe are taking immediate steps
- स्थिति नियंत्रण में हैThe situation is under control
- हम आपको अपडेट करते रहेंगेWe will keep you updated
- हमें इसका गहरा खेद हैWe deeply regret this
자주 하는 실수
हमें कोई परवाह नहीं हैहम इस मामले को गंभीरता से ले रहे हैंकोई परवाह नहीं (we don't care) sounds dismissive; use गंभीरता से लेना (take seriously) in crisis contexts
यह हमारी गलती नहीं हैहम इस स्थिति की जाँच कर रहे हैंDeflecting blame directly is poor crisis communication; focus on the investigation instead
कुछ नहीं हुआ हैहम स्थिति पर नज़र रख रहे हैंDenying the crisis (nothing happened) destroys credibility; acknowledge and monitor instead
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