Entrepreneurship

어휘

• 创业to start a business / entrepreneurship
• 商业计划书business plan
• 融资to raise funds / financing
• 风险投资venture capital
• 初创公司startup
• 盈利to make a profit / profitability
• 市场调研market research
• 竞争优势competitive advantage
• 商业模式business model
• 破产bankruptcy / to go bankrupt

표현

• 以用户体验为核心Centered on user experience — the 以…为核心 pattern establishes the guiding principle of a project or business
• 本项目旨在This project aims to — 旨在 is a formal written expression used in proposals and business plans
• 我们的竞争优势在于Our competitive advantage lies in — used to pitch the unique value proposition of a startup
• 市场调研显示Market research shows — introduces data or findings in a formal business context
• 该项目有望在两年内实现盈利The project is expected to become profitable within two years — 有望 expresses optimistic forecasting
• 尽管初期投入较大，但长期盈利前景乐观Although initial investment is high, long-term profit prospects are optimistic — concedes difficulty while maintaining confidence

자주 하는 실수

• ✗我们公司的竞争优势在它的技术。
  ✓我们的竞争优势在于技术创新。

  The structure 在于 (lies in) requires no 它 or 的 — use 在于 directly followed by what the advantage consists of, and use a noun phrase like 技术创新 not just 技术

• ✗这个项目有希望在两年里变得盈利。
  ✓该项目有望在两年内实现盈利。

  Use 有望 (not 有希望) for formal business forecasting. Use 两年内 (within two years) not 两年里, and 实现盈利 (achieve profitability) for correct formal phrasing

• ✗虽然风险大，但是我们会成功的。
  ✓尽管初期风险较高，但市场前景乐观。

  Use 尽管 (although) instead of 虽然 for formal registers. Avoid vague 成功 — be specific with 市场前景乐观 or similar professional expressions

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