创业精神
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词汇
- 创业to start a business / entrepreneurship
- 商业计划书business plan
- 融资to raise funds / financing
- 风险投资venture capital
- 初创公司startup
- 盈利to make a profit / profitability
- 市场调研market research
- 竞争优势competitive advantage
- 商业模式business model
- 破产bankruptcy / to go bankrupt
Entrepreneurship Language in Chinese
Discussing startups and business creation in Chinese requires mastering both the modern business lexicon and the classical structures used in formal documents and pitches.
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Key Structures for Business Proposals
以…为核心 — "centering on / with … at the core":
以用户体验为核心设计产品 (yǐ yònghù tǐyàn wéi héxīn shèjì chǎnpǐn)
— Design products centered on user experience.
旨在 (zhǐ zài) — "aimed at / with the goal of":
本项目旨在解决中小企业的融资难题。
(Běn xiàngmù zhǐ zài jiějué zhōngxiǎo qǐyè de rónzī nántí.)
— This project aims to solve the financing difficulties of SMEs.
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Describing Market Position
我们的竞争优势在于… (Wǒmen de jìngzhēng yōushì zàiyú…) — Our competitive advantage lies in…
目标市场是… (Mùbiāo shìchǎng shì…) — The target market is…
市场调研显示… (Shìchǎng diàoyán xiǎnshì…) — Market research shows…
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Discussing Risk and Growth
尽管…但是… concedes risk while affirming potential:
尽管初期投入较大，但长期盈利前景乐观。
(Jǐnguǎn chūqī tóurù jiào dà, dàn chángqī yínglì qiánjǐng lèguān.)
— Although initial investment is high, the long-term profit outlook is optimistic.
有望 (yǒuwàng) — "is expected to / shows promise":
该项目有望在两年内实现盈利。
(Gāi xiàngmù yǒuwàng zài liǎng nián nèi shíxiàn yínglì.)
— The project is expected to become profitable within two years.
表达
- 以用户体验为核心Centered on user experience — the 以…为核心 pattern establishes the guiding principle of a project or business
- 本项目旨在This project aims to — 旨在 is a formal written expression used in proposals and business plans
- 我们的竞争优势在于Our competitive advantage lies in — used to pitch the unique value proposition of a startup
- 市场调研显示Market research shows — introduces data or findings in a formal business context
- 该项目有望在两年内实现盈利The project is expected to become profitable within two years — 有望 expresses optimistic forecasting
- 尽管初期投入较大，但长期盈利前景乐观Although initial investment is high, long-term profit prospects are optimistic — concedes difficulty while maintaining confidence
小测验
第 1 题，共 3 题
「to make a profit / profitability」用中文怎么说？
真正的中文导师在应用里
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