The power of words
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어휘
- retóricarhetoric
- persuasiónpersuasion
- elocuenciaeloquence
- discursodiscourse / speech
- arengaharangue
- demagogiademagoguery
- eufemismoeuphemism
- disfemismodysphemism
- lenguaje inclusivoinclusive language
- políticamente correctopolitically correct
- tabútaboo
- connotaciónconnotation
- performativoperformative
- acto de hablaspeech act
The Power of Words
Spanish has a rich rhetorical tradition that shapes political, media, and everyday discourse:
- Political rhetoric: Spanish excels in oratory with figures like anaphora, antithesis, and gradation, highly present in Hispanic speeches
- Euphemisms: Hispanic culture uses euphemisms extensively (*fallecer* for *morir*, *dar a luz* for *parir*, *tercera edad* for *vejez*)
- Dysphemisms: conversely, popular language uses crude terms to shock or create closeness
- Inclusive language: the debate over *todes/todxs/tod@s* stirs the Spanish-speaking world, with the RAE maintaining its position against systematic doubling
- Speech acts: in Spanish, saying *te prometo* or *te juro* performs the very act of promising — these are performatives
- Linguistic taboos: some words change meaning across countries (*coger* is neutral in Spain but taboo in Argentina)
- Connotation and power: the choice between *inmigrante/expatriado*, *manifestación/disturbios* reveals ideological positions
표현
- Dicho de otro modoIn other words
- No es que... sino que...It's not that... but rather...
- Con el debido respetoWith all due respect
- Permítame discreparAllow me to disagree
- Hablando en plataTo put it bluntly
- Sin ánimo de ofenderNo offense intended
- En honor a la verdadIn all honesty
자주 하는 실수
Es una retórica vacíaUsa recursos retóricos vacíosRhetoric is the art of discourse, not a synonym for lies — specify what is empty
El eufemismo siempre es negativoEl eufemismo puede ser cortés o manipuladorEuphemism can be polite or manipulative — context determines the intent
Performativo significa eficazPerformativo significa que el acto se realiza al decirloPerformative means saying is doing (e.g., 'I promise'), not simply effective
La demagogia es lo mismo que la retóricaLa demagogia manipula; la retórica persuadeDemagoguery manipulates emotions; rhetoric is the art of persuasion, not necessarily manipulation
Lenguaje inclusivo significa usar 'todes'El lenguaje inclusivo tiene múltiples formasInclusive language also includes doubling (todos y todas), periphrasis, and neutral vocabulary
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